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Logo Design Business Cards Apparel Design Social Media Kits eBay Store Design Presentation Design Signage & Banners Flyers & Posters Packaging Design

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Web Design Application Design Brand Style Guides

Brand Identity & Vision

The big picture: who you are and where you're headed.

What is your company's core mission and origin story?

What are your short-term and long-term business goals?

Brand Identity & Vision (continued)

A few more on this.

What makes your company unique, or what is your Unique Selling Point (USP)?

If your brand were a person, how would you describe its personality in 3 to 5 adjectives (e.g., professional, bold, approachable, playful)?

Target Audience & Market

Who you're designing for, and who else is out there.

Who is your primary target audience (age, demographics, lifestyle)?

What specific problems does your product or service solve for them?

Who are your main competitors, and what do you like or dislike about their logos?

Design Aesthetics & Preferences

What it should look like — and what it definitely shouldn't.

What message or emotion do you want the new logo to convey?

Are there any specific colors, shapes, or font styles you feel represent your brand?

Design Aesthetics & Preferences (continued)

A few more on this.

Are there any specific elements from an existing logo that absolutely must be kept or changed?

Can you share examples of 3 to 5 logos you absolutely love and 3 you dislike?

Practical Application

Where this design needs to work, and in what formats.

Where will the logo be used the most (e.g., website, social media, print, product packaging, uniforms)?

Do you have a tagline that needs to be incorporated?

Do you have any specific file format or layout requirements (e.g., a vertical and a horizontal version)?

The Basics

What's going on the card, and how it's produced.

What information needs to appear on the card (name, title, company, phone, email, website, social handles)?

Do you have an existing logo and brand colors to use, or do you need those designed too?

The Basics (continued)

A few more on this.

Standard rectangular size, or a unique shape or die-cut (rounded corners, square, etc.)?

Double-sided or single-sided, and roughly how many do you need printed?

Style & Extras

How it should look and feel in hand.

What look are you going for (minimal, bold, luxury, playful)?

Any finishes you're interested in (matte, gloss, spot UV, foil), or should we recommend one?

Style & Extras (continued)

A few more on this.

Would you like a QR code included — and if so, linking to what (website, digital contact card, social, portfolio)?

Is this a redesign of an existing card? If so, what should we keep or change?

Project Scope & Garments

What you're printing on, how many, and by when.

What type(s) of garments do you need (e.g., t-shirts, hoodies, tanks, hats, polos)?

What is your estimated quantity per style, and do you have a budget range in mind?

Project Scope & Garments (continued)

A few more on this.

Do you have a firm deadline or event date this order needs to be ready for?

Do you already have a decoration method in mind (screen printing, DTG, embroidery, vinyl), or would you like a recommendation based on your design and budget?

Brand Assets & Design Direction

The look, feel, and existing assets we'll be building from.

Do you have an existing logo, brand colors, or style guide we should incorporate?

What message, vibe, or feeling should this design convey (e.g., bold, playful, athletic, minimalist)?

Brand Assets & Design Direction (continued)

A few more on this.

Can you share 3 to 5 examples of apparel designs or brands you love, and a few you don't?

Are there any color limitations we should design around (e.g., a budget-friendly 1 to 2 color screen print vs. a full-color DTG print)?

Placement & Garment Specs

Where the artwork goes, and what the finished garment looks like.

Where should the design be placed (full front, left chest, back, sleeve, or a combination)?

What garment color(s) will the design be printed on?

What size range do you need available (e.g., S to 3XL, youth sizes, plus sizes)?

Audience & Use Case

Who's wearing this, and what it needs to do for them.

Who will be wearing this apparel (customers for retail sale, staff uniforms, event attendees, a sports team)?

Is this a one-time run, or an ongoing product line you'll want to reorder?

Are there any competitor or similar brands whose merch you admire, or want to differentiate from?

Brand Voice & Assets

What's already established, and how your brand should sound online.

Do you have existing brand guidelines (logo, colors, fonts) we should match, or are we building your social look from scratch?

How would you describe your brand's voice on social media in a few words (e.g., witty, authoritative, warm, no-nonsense)?

What's the one feeling or impression you want someone to walk away with after seeing your content in their feed?

Platforms & Content Needs

Where you post, and what kinds of templates you actually need.

Which platforms do you need templates for (Instagram feed, Instagram Stories, Facebook, TikTok, LinkedIn, Pinterest, etc.)?

What types of content do you need covered — feed post templates, Story templates, Highlight covers, carousel/slideshow templates, profile banners?

Platforms & Content Needs (continued)

A few more on this.

How often do you plan to post, and do you already have recurring content themes or series (e.g., 'Tip Tuesday,' weekly promos, behind-the-scenes)?

Who's producing the actual content that goes into these templates day-to-day — you, your team, or us?

Inspiration & Practical Specs

Accounts that get it right, and the details that make templates usable.

Which brands or competitors do you admire on social media, and what specifically do you like about their content?

Are there any accounts or visual styles you want to make sure we avoid resembling?

Inspiration & Practical Specs (continued)

A few more on this.

Can you share 3 to 5 example posts that capture the look and feel you want?

Do you need fully editable template files (e.g., Canva) or ready-to-post static graphics?

Your Products & Store

What you sell, and how your store runs today.

What products or categories do you primarily sell on eBay?

Do you need a listing template, a full eBay Store design, or both?

What frustrates you most about your current listings or store, if you already have one?

Branding & Visual Identity

The colors, logo, and feel your store should carry.

Do you have an existing logo and brand colors we should incorporate?

Do you already have a brand style established on other platforms, like Shopify, Amazon, Etsy, or social media?

Can you share 2 to 3 eBay stores or listings you admire, and what you like about them?

Content & Listing Details

The information and assets each listing needs to feature.

What information must appear on every listing (e.g., sizing charts, shipping and returns policy, warranty info)?

Do you have professional product photography, or will that need to be sourced or created?

Do you want cross-promotion modules, like "shop other items" or related products, built into the template?

Mobile & Practical Considerations

Since most eBay shoppers browse on their phones.

Should the design prioritize mobile buyers first, since most eBay browsing happens through the app or a phone browser?

Do you need us to install the finished template on your eBay account, or just deliver the design files?

Do you sell on any other marketplaces where a consistent look and feel would help your brand?

Purpose & Audience

What this deck needs to accomplish, and for whom.

What is this presentation for (investor pitch, sales deck, internal report, conference talk, etc.), and what's the single most important outcome you want from it?

Who's the audience, and what do they already know — or not know — about your company or topic?

Roughly how many slides are you expecting, and is there a hard time limit for presenting it live?

Content & Materials

What you're bringing to the table, and what we need to build.

Do you have existing content ready (an outline, talking points, a rough draft deck), or do you need help shaping the narrative from scratch?

Is there specific data, statistics, or charts that need to be visualized, and can you share the raw numbers?

Do you have existing brand guidelines, colors, fonts, or a logo we should match?

Style & Practical Requirements

What it should look like, and how it'll actually be used.

Can you share 2 to 3 examples of decks — yours or others' — that you think look and feel effective?

Will this deck be presented live by a speaker, sent as a standalone read, or both — and how much text should that put on each slide?

Style & Practical Requirements (continued)

A few more on this.

What file format and software do you need it delivered in (PowerPoint, Google Slides, Keynote, PDF)?

Is there a deadline tied to a specific event, like an investor meeting, conference, or board meeting?

Sign Type & Purpose

What kind of sign this is, and where it will live.

What type of sign do you need (e.g., storefront or channel letters, monument sign, trade show display, vehicle wrap, banner, yard sign, window graphics)?

What is the primary goal of this sign (daily storefront visibility, a one-time event, ongoing fleet branding)?

Sign Type & Purpose (continued)

A few more on this.

Will this sign be installed indoors, outdoors, or both?

Where exactly will it be installed or mounted (building facade, storefront window, trade show booth, vehicle, roadside)?

Size, Visibility & Environment

Physical specs, and what conditions it needs to hold up in.

What physical dimensions are you working with, or do you need us to measure the space and design around it?

From what distance does this sign need to be legible (across a parking lot, across a highway, up close at a trade show booth)?

Size, Visibility & Environment (continued)

A few more on this.

If installed outdoors, what weather exposure should we design for (direct sun, wind, rain, snow)?

What surface or structure will the sign attach to (brick wall, vehicle panel, metal pole, existing frame)?

Brand & Design Direction

The look, copy, and assets that need to carry through.

Do you have existing brand assets (logo, colors, fonts) that the sign needs to match?

What exact text, phone number, or call-to-action must appear on the sign?

Can you share a few examples of signs or storefronts you love, and a few you'd want to avoid?

Material, Installation & Compliance

How it's built, mounted, and kept on the right side of local rules.

Do you have a material, finish, or mounting preference (e.g., aluminum, acrylic, vinyl banner, illuminated channel letters), or would you like a recommendation?

Are you aware of any landlord, HOA, or local municipal permit requirements for this sign, or would you like us to flag what typically needs a permit?

Do you need professional installation included, or will you handle mounting on your end?

The Event or Message

What this piece is promoting, and what it must say.

What's the flyer or poster promoting (event, sale, announcement, campaign)?

What key details must be included (date, time, location, pricing, RSVP or contact info)?

Is there a specific call-to-action you want front and center (e.g., "Scan to register," "Call now")?

Audience & Distribution

Who sees it, where it goes, and how many you need.

Who's the target audience, and where will this be posted or distributed (storefront, event venue, mailer, social)?

Indoor or outdoor use — and if outdoor, does it need to hold up to weather?

What size do you need, and roughly how many copies should we plan for?

Style & Brand

The look and feel that fits this piece.

What style or mood fits this piece (energetic, elegant, urgent, playful)?

Do you have existing brand assets (logo, colors, fonts) to include?

Any flyers or posters you've seen that you love, or want to avoid?

Product & Packaging Format

What's going inside, and what it needs to ship or sit on a shelf in.

What product(s) will this packaging hold, and what are their approximate dimensions and weight?

What packaging format do you need (e.g., folding carton or box, bottle or jar label, pouch, tube, blister pack)?

Product & Packaging Format (continued)

A few more on this.

What is your expected production run size, and do you have a per-unit cost target in mind?

Is this a brand-new package, or a redesign of existing packaging we should reference?

Brand & Shelf Presence

How it should look, and what it needs to say to win the shelf (or the unboxing).

Do you have existing brand assets (logo, colors, fonts) that the packaging needs to match?

Who is the ideal customer picking this up, and what feeling should the packaging project (e.g., premium, playful, natural, high-tech)?

What is the exact product name, and what key benefits or callouts must appear on the front panel?

Brand & Shelf Presence (continued)

A few more on this.

Will this be sold primarily on a retail shelf next to competitors, shipped direct via e-commerce, or both?

Are there competitor products or other packaging designs you love, or specifically want to avoid resembling?

Regulatory, Print & Material Requirements

The technical details that determine what actually prints, cuts, and ships correctly.

Does the packaging need to include regulatory text, such as nutrition facts, ingredient lists, warnings, or country-of-origin marks?

Do you need a barcode or UPC printed on the packaging, and if so, do you already have the code?

Regulatory, Print & Material Requirements (continued)

A few more on this.

Do you have a preferred material or substrate (e.g., kraft, coated cardstock, corrugated, glass, plastic), or any print/finishing constraints we should design around?

Are sustainability factors important to you (recyclable, compostable, minimal material, FSC-certified stock)?

Business Goals & Purpose

The big picture: what this site needs to accomplish for you.

What is the main goal of this website (e.g., generate leads, sell products, build credibility, share information)?

What's driving this project right now (e.g., outdated site, rebrand, launching a new business)?

Do you have an existing website? If so, what do you like and want to keep, and what do you want to change?

Target Audience & Competitors

Who you're designing for, and who else is out there.

Who is your ideal visitor or customer (age, demographics, needs)?

What problem are they trying to solve when they land on your site?

Who are your top 2 to 3 competitors, and what do you like or dislike about their websites?

Site Structure & Features

What pages and functionality the site needs to have.

What pages or sections do you need (e.g., Home, About, Services, Shop, Blog, Contact)?

Do you need e-commerce functionality, and if so, roughly how many products will you sell?

Site Structure & Features (continued)

A few more on this.

Do you need any special features, like online booking, contact forms, live chat, or a members-only login?

Will the site need to connect with any other tools, such as email marketing, a CRM, or payment processors?

Content & Brand Assets

What you already have ready, and what still needs to be created.

Do you already have website copy written, or will that need to be created for you?

Do you have professional photos or videos, or will the site need stock or newly created imagery?

Do you have existing branding (logo, colors, fonts) that the new site needs to match?

Design Preferences & Logistics

The look and feel you want, plus the practical setup.

Can you share 3 to 5 websites you love (and what you love about them), plus any you dislike?

What words describe the tone you want the site to have (e.g., modern, playful, luxurious, minimal)?

Do you already own a domain name and hosting, or will you need help setting those up?

App Purpose & Core Functionality

What the app does, and the problem it solves.

What core problem does your app solve, and for whom?

What are the 3 to 5 must-have features for the first version (MVP)?

Is this a brand-new app, or a redesign of an existing one?

Platform & Target Users

Where the app will live, and who will be using it.

What platforms do you need designed: iOS, Android, web app, or all of the above?

Who is your primary user, and how tech-savvy are they?

What apps do your target users already use daily, and what do they like about them?

User Flows & Key Screens

The paths users take, and the screens that matter most.

What is the single most important action a new user should complete first (e.g., sign up, book, purchase)?

Can you outline the primary user flow from opening the app to completing their goal?

Which screens are absolutely critical to design first (e.g., login, home/dashboard, profile, checkout)?

Brand & Visual Style

What it should look and feel like.

Do you have existing brand guidelines (logo, colors, fonts) the app needs to follow?

Can you share 2 to 3 apps whose look and feel you love, and what specifically you like about them?

What tone should the interface convey (e.g., playful, professional, minimal, premium)?

Technical Constraints & Practical Details

What we need to know to design something that can actually be built.

Do you already have a development team, or will this be handed off after design is complete?

Are there any technical constraints, like an existing codebase or accessibility requirements, the design must work within?

Do you need dark mode, tablet layouts, or other responsive variants designed?

Brand Foundations

The strategic groundwork the whole guide gets built on.

What is your company's mission, vision, and core values?

What are 3 to 5 words that capture your brand's personality?

Brand Foundations (continued)

A few more on this.

Do you already have a defined brand strategy or positioning, or is this guide meant to help establish one?

What's driving the need for a style guide right now (e.g., onboarding new hires, working with outside vendors, a recent rebrand)?

Existing Assets & Visual Identity

What's already built, and what still needs to be defined.

Do you have an existing logo, color palette, and typography that need to be formalized and documented, or are we starting from scratch?

If assets already exist, can you share all current logo files (including any icon-only, horizontal, or reversed/white versions), plus brand colors and fonts in use?

What's your preferred visual style for photography and imagery (e.g., bright and candid, moody and editorial, illustrated, stock-free)?

Voice, Tone & Messaging

How your brand should sound in writing, not just look on the page.

How would you describe your brand's voice and tone (e.g., professional, playful, technical, conversational)?

Are there words, phrases, or claims your brand always uses — or always avoids?

Do you have a tagline or boilerplate description that should be codified in the guide?

Usage, Audience & Format

Who's going to use this guide, and how they'll access it.

Who will primarily use this guide (internal team, freelancers, outside agencies or vendors, franchisees)?

What format do you need the final guide in (print-ready PDF, web-based/interactive, or both)?

Usage, Audience & Format (continued)

A few more on this.

Are there specific dos-and-don'ts or past misuses of your brand you want the guide to explicitly call out?

Do you need guidance for specific applications included, such as social templates, signage, packaging, or email signatures?

Want to add any other services?

Check any others you'd like — 50% off each one you add ($25 for Design & Done, half off your quote for Custom-Scoped Builds). Leave them all unchecked to skip this.

Design & Done

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Logo Design Business Cards Apparel Design Social Media Kits eBay Store Design Presentation Design Signage & Banners Flyers & Posters Packaging Design

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Design & Done

Custom-Scoped Builds

Brand Identity & Vision

Brand Identity & Vision (continued)

Target Audience & Market

Design Aesthetics & Preferences

Design Aesthetics & Preferences (continued)

Practical Application

The Basics

The Basics (continued)

Style & Extras

Style & Extras (continued)

Project Scope & Garments

Project Scope & Garments (continued)

Brand Assets & Design Direction

Brand Assets & Design Direction (continued)

Placement & Garment Specs

Audience & Use Case

Brand Voice & Assets

Platforms & Content Needs

Platforms & Content Needs (continued)

Inspiration & Practical Specs

Inspiration & Practical Specs (continued)

Your Products & Store

Branding & Visual Identity

Content & Listing Details

Mobile & Practical Considerations

Purpose & Audience

Content & Materials

Style & Practical Requirements

Style & Practical Requirements (continued)

Sign Type & Purpose

Sign Type & Purpose (continued)

Size, Visibility & Environment

Size, Visibility & Environment (continued)

Brand & Design Direction

Material, Installation & Compliance

The Event or Message

Audience & Distribution

Style & Brand

Product & Packaging Format

Product & Packaging Format (continued)

Brand & Shelf Presence

Brand & Shelf Presence (continued)

Regulatory, Print & Material Requirements

Regulatory, Print & Material Requirements (continued)

Business Goals & Purpose

Target Audience & Competitors

Site Structure & Features

Site Structure & Features (continued)

Content & Brand Assets

Design Preferences & Logistics

App Purpose & Core Functionality

Platform & Target Users

User Flows & Key Screens

Brand & Visual Style

Technical Constraints & Practical Details

Brand Foundations

Brand Foundations (continued)

Existing Assets & Visual Identity

Voice, Tone & Messaging

Usage, Audience & Format

Usage, Audience & Format (continued)

Want to add any other services?

Design & Done

Custom-Scoped Builds

Show us what you like

How should we reach you?

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